NASHVILLE, Tenn. – The Titans' poor three-year performance and disappointing 2024 season have not affected PSL sales for the new Nissan Stadium as much as many outsiders might expect.
The franchise was optimistic all along, and things have gone even better than it anticipated.
With the team now entering the third, final and least expensive phase of sales, expectations are high. All of those sales will continue to take place through meetings at the team's Titans House. (Getting a meeting scheduled starts here.)
Premium seats went on sale in June of 2024 and the team expected that period to run to Feb. of 2025. But that tier of tickets sold out much faster than anticipated -- in mid-August of 2024. Those tickets are more expensive
than premium seats in the current Nissan Stadium by a wide margin, with a limited number of the most costly personal seat licenses going for as much as $75,000
The Titans see the increase there – largely absorbed by corporations who will be entertaining clients – helping subsidize fans in other seats.
The third phase now underway includes Terrace Level seats, the two highest levels that share a concourse and are closer to the field than similar sections at the current venue. PSLs there range from $4,500 to $750.
The organization feels many ticket buyers are rating their overall feelings for the team, family time and the opportunity to create memories ahead of recent results and viewing things through a long-term rather than a short-term lens.
For the final game of their 3-14 2024 season, a 23-14 loss to the Texans, the Titans announced 61,815 tickets were distributed. But I later reported the actual turnstile count was 20,100, the lowest number ever for a Titans regular season game at the venue.
The building that opened in 1999 has a capacity of 69,143. The new venue will be smaller, at roughly 60,000.
While the football side is determined to turn things around, starting with how it uses the No. 1 pick on April 24, it’s preached patience and discipline since Mike Borgonzi was hired as general manager in January. The sales success for the new venue, set to open for the 2027 season, serves to allow them to maintain that approach.
The expectation is certainly that the Titans will be fielding a competitive team sooner than three years from now 
regardless of its home field. The 2027 season is a long time away. But if sales were lagging now, there could have been pressure to accelerate the process.
The Titans are selling a pretty enticing fan experience when they get potential customers to Titans House. I’ve talked to a lot of fans who’ve visited and they’ve all been impressed. I was too, when I was part of a media walkthrough.
You can only buy a PSL through a meeting at Titans House, and price information before you get there is hazy. But when you’re there you learn the new building will have twice as many bathroom stalls per person and they intend to get people through concessions in 35 seconds or less – fan-friendly elements that will feel revolutionary after 27 years of Adelphia Coliseum/ LP Field/ Nissan Stadium.
I’m amazed things have gone as well as they have to this point. At a time when fan interest is super-low, no Titans' news ranks as more encouraging.