Titans’ Long-Occupied Practice Jersey Patch Is Now Available

NASHVILLE, Tenn. — Since the Oilers franchise landed in Tennessee, the upper right chest of Titans practice jerseys has been prime real estate.

First Baptist. Then Ascension St. Thomas.

Tennessee Titans quarterback Steve McNair, left, talks with wide receiver Darrell Hill as they work on passing routes during afternoon practice in Nashville, Tenn., Tuesday, Aug 10, 2004.(AP Photo/John Russell)
The sponsorhip patch on the upper right chest of Titans' practice jerseys has long been a staple. Here it is on Steve McNair. / ASSOCIATED PRESS

Now the Titans’ new partnership with Vanderbilt Health does not include the practice shoulder patch, so that space is available.

I don't know the finances, of course. But that patch is omnipresent.

Every OTA interview. Every training camp clip. Every practice highlight, it's there.

Outside of the Titans’ primary logo, few marks have been more consistently visible since 1997.

Some team sponsorships feel peripheral. That one doesn’t.

If you want true, daily association with the football product, that patch is the call.

I wonder who'll make it.

Paul Kuharsky has covered the Tennessee Titans since 1996, first for The Tennessean, then ESPN.com and now independently at paulkuharsky.com. He is a member of the Pro Football Hall of Fame selection committee and one of the longest-tenured Titans beat reporters in the franchise's history.